LEARNINGS

With Super Bowl Sunday approaching, Lionsgate wanted a fun social post to mark the occasion. They sent us a picture of Chauncey the Bear on a couch and asked us to add other famous bears to watch the game with him. The requested lineup included Ted, Winnie the Pooh, Yogi Bear, Cocaine Bear, Paddington, and Carmy from The Bear. I was in charge of bringing the gang together.

I was pretty impressed with my ability to find images of most of the characters sitting or facing the right direction. After that, it was just a matter of masking them and squeezing everyone together in Photoshop. I adjusted the lighting and color grading for each character to make sure they looked like they were in the same room. i changed the characters’ outfits to red, added football team logos, Then, using photoshop's generative AI feature, I added a football in front of Chauncey, a table full of food. to top it all off, i added a subtle blue-green glow. over all of the elements.

it's so fun to see designs be posted and well-received on official social channels!