Project Spotlight: Viral Success Story
One of the videos from my recent project achieved viral success, surpassing 90k views and driving exceptional engagement, resonating deeply with the audience and sparking conversations. This experience reinforced my passion for creating impactful designs and content that leave a lasting impression. Thank you for supporting my creative journey! Click below to be redirected to the tiktok video.
common elements I favored during my fashion marketing research were square cutouts, desaturated imagery, script/typewriter typography, and mixed-media.
I began sketching ideas inspired by pinterest, tiktok, or my imagination. the common theme throughout each concept is time, where that be through visual design, quotes, or pacing.
I named this fictional company "JUNE." since pearls are the birthstone for the month of june, and I liked that it played into the theme of "time."
Here, you can see some examples of my design process in photoshop before animation.
In the first example with the hand, you can see that I wanted to play withyhe concept of "Timelessness." the hand, symbolizing reality, is moving while the jewelry stays still... as if it is without time.
In the second example, I wanted to arrange the pearls in a circle, which will be animated to disappear one by one like a clock, or like the 12 months in the year.
And in the third example, i wanted the main image to appear weathered, while the pearl remains beautiful and everlasting, communicating an eternal elegance.
