"JUNE" Social Campaign (2024)
Art Direction, Graphic + Motion Design
Client: JUNE
Programs: After Effects & Photoshop
Programs: After Effects & Photoshop
I took this project on outside of work in order to explore fashion marketing. I enjoyed coming up with concepts that communicated an aesthetic and message that were equally playful and aspirational.
I utilized assets from a shoot that was available for free online. It was a fun challenge to see what I could do with raw imagery and footage that I did not get to direct creatively.
Throughout the campaign, I used color scheme, textures, composition, theme, and pacing to remain consistent. If I did not have an asset available to communicate a concept, I turned to Photoshop to build any necessary assets.
I utilized assets from a shoot that was available for free online. It was a fun challenge to see what I could do with raw imagery and footage that I did not get to direct creatively.
Throughout the campaign, I used color scheme, textures, composition, theme, and pacing to remain consistent. If I did not have an asset available to communicate a concept, I turned to Photoshop to build any necessary assets.